What is an Affiliate Program in Igaming?

What is an Affiliate Program in Igaming?

Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

Typically, affiliates are rewarded for a sale, leads, downloads etc. 

In the affiliate marketing casino and betting verticals, advertisers often enter into a collaboration agreement on Revenue Share deals, CPA or Hybrid.

Payment Methods in iGaming

The Cost per Action or CPA is one of the main commission types in iGaming affiliate marketing. It means that the affiliate gets a one-time payment when the user of the website makes a deposit on the betting or casino platform.

RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred.

Hybrid Deal - this type combines CPA and Revenue Share. First, the affiliate is compensated for bringing the player, and then they receive ongoing long-term rewards as a percentage of the revenue generated by the user.

WinWin Partners Affiliate Program

WinWin Partners is the official Affiliate Program of betting and casino project WinWin.bet.
The affiliate program works according to the main payment models in the niche, namely CPA/Revenue Share/Hybrid Deals.

WinWin partners is focused on the growth of the webmaster; for this, a wide selection of promotional materials has been developed that can be used to launch advertising campaigns.
The affiliate program offers cooperation on all major Payment methods, namely CPA/Hybrid/Revenue Share. We offer high deals for our partners and are ready to review it based on indicators of traffic quality and volumes.